North Carolina Jerk Festival Sponsor
About the Festival
The North Carolina Jerk Festival is Durham’s premier Caribbean cultural celebration, now entering its 13th year of bringing authentic Caribbean flavors, music, and community spirit to the Triangle. Hosted by CaribSplash, this beloved annual event draws over 5,000 attendees to historic downtown Durham for a full day of Caribbean excellence.
Community Impact
A portion of all proceeds supports CaribSplash Youth Development, which provides education resources, school feeding programs, sports equipment, and health and equity initiatives for youth in need. These programs help create opportunities for learning, nutrition, recreation, and overall youth development.
Audience & Demographics
Attendees include graduates from Duke University, NC Central University, and UNC — a highly educated, multi-cultural audience with strong purchasing power and brand loyalty.
Why Become a Sponsor?
Event marketing is one of the most effective ways to reach new customers. Experiential marketing drives purchases across all age groups, genders, and ethnicities. Studies show that 70% of consumers are more likely to purchase a brand after experiencing it at a live event.
The NC Jerk Festival offers sponsors:
- Brand visibility: Increase name recognition and introduce new products to a diverse audience
- Direct sales: On-site booths, product sampling, coupons, and live marketing opportunities
- Digital reach: Social media, email campaigns, and website exposure before, during, and after the event
- Community goodwill: Align your brand with a family-friendly, culturally rich celebration supporting local youth
- Client entertainment: VIP passes and complimentary T-shirts for your team and clients
| Benefit | Bronze $500 | Silver $1,000 | Gold $2,500 | Platinum $5,000 | Presenting $10,000 |
|---|---|---|---|---|---|
| Visibility & Branding | |||||
| Logo on program flyer (10,000 distributed) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Logo + link on festival website | ✓ | ✓ | ✓ | ✓ | ✓ |
| Logo on pre/post-event print materials | — | — | Selected Ads | All + Ads | All + Ads |
| Logo on event T-shirt | — | — | ✓ | Platinum | Presenting |
| Company banner display | — | — | ✓ | ✓ | ✓ |
| "Official Sponsor" use in advertising | — | ✓ | ✓ | ✓ | ✓ |
| Engagement & Activation | |||||
| Stage announcements | ✓ | ✓ | ✓ | ✓ | ✓ |
| 10×10 vendor / promo booth (optional) | — | ✓ | Premium | Premium | Premium |
| Product sampling & sales | — | — | ✓ | ✓ | ✓ |
| On-stage presentation | — | — | — | ✓ | ✓ |
| Marketing & Media | |||||
| Social media recognition posts | ✓ | ✓ | ✓ | Dedicated Post | Dedicated Post |
| Inclusion in email marketing | — | — | ✓ | ✓ | ✓ |
| Radio / TV ad recognition | — | — | — | — | ✓ |
| Exclusive Presenting Rights | |||||
| Main Stage naming rights & signage | — | — | — | — | ✓ |
| Title / presenting naming rights | — | — | — | — | ✓ |
| First refusal for future years | — | — | — | — | First Refusal |